Let’s turn your goals
into growth
Expectancy: Empowering
brands, driving results
Since 2004, Expectancy has been a trailblazer in academic training for midwives, teaching them to integrate complementary therapies into maternity care. They’ve become the go-to provider for midwives seeking to enhance their skills and deliver exceptional care to expectant parents. But even a pioneer like Expectancy needed a boost to amplify its reach and grow its audience. That’s where Make Me Social stepped in, crafting a bespoke social media strategy that achieved remarkable results.
Key results and exceptional outcomes
Expectancy’s growth was more than impressive; it was game-changing:
100%
Increase in course enquiries
In a short duration of just four months.
1%
Boost in website traffic
Driving more visitors to their courses.
10,000
Impressions on Facebook
In the first month alone, skyrocketing their reach and visibility.
Looking for big results?
Let’s talk!
Want to see your brand flourish like Expectancy? Contact us today on 0800 772 0022, email hello@makemesocial.co.uk, or fill in the contact form, and here back from our team as soon as we can.
What we did for Expectancy
When Expectancy partnered with Make Me Social, we developed a multi-platform strategy that aligned with their unique goals and brand values.
Social media management
We transformed Expectancy’s presence on Facebook, Instagram, and LinkedIn into a vibrant, thriving hub for education, engagement, and growth. Through curated content, we highlighted Expectancy’s expertise, sharing success stories, course details, and testimonials that resonated with their audience.
Tailored content creation
Expectancy’s courses empower midwives and birth workers, and we wanted their content to reflect that. Using clean visuals, authentic stories, and captivating captions, we built an emotional connection with their audience.
Strategic optimisation
From day one, we focused on making every post count. By analysing performance metrics and testing new ideas, we ensured Expectancy’s campaigns stayed fresh, impactful, and aligned with their goals.
The strategy: Thriving results to connect deeper
Every campaign we craft has comprehensive methods. Here’s the blueprint for Expectancy’s success:
We set measurable goals, such as increasing course enquiries and driving website traffic.
Midwives, maternity pros, and expectant parents were at the heart of our strategy.
Facebook and Instagram were the primary focus for engagement, while LinkedIn reached professional networks.
Educational, inspirational, and actionable posts with CTAs grabbed attention and kept audiences engaged.
Regular A/B testing and performance monitoring ensured we stayed agile, refining campaigns for maximum ROI.
Through detailed updates and quarterly meetings, we kept Expectancy informed and involved every step of the way.
Ready to see
your brand
shine?
Whether you’re a global leader or a niche brand, Make Me Social can help you achieve measurable success. Let’s create your next big win, call 0800 772 0022 or drop an email at hello@makemesocial.co.uk.
Choose Make Me Social! Your success = Our mission
We believe that every brand has a story worth sharing. With decades of marketing expertise and a global team, we’re here to help you connect, engage, and grow. Call us on 0800 772 0022 or write in to us at hello@makemesocial.co.uk.