Your brand deserves more:
Take the next step with us
Avani Hotels & Resorts:
Balancing style and strategy
At Make Me Social, we live for a challenge, and Avani Hotels & Resorts brought us a big one. Their brand is all about balance – cool meets kind, service meets privacy, design meets function. With their properties scattered across Europe, Asia, Africa, the Middle East, and Australia, Avani Hotels needed more than just a campaign; they needed a global digital marketing strategy that spoke their language. Let’s see how we did it!
Key results and exceptional outcomes
The results? Simply phenomenal:
10
Million social reach worldwide, across all platforms
We put Avani on the global digital map.
32
Million ad video views
Their properties went viral, showcasing their style and comfort.
6,300
Million users reached our TikTok campaign
Eager users engaging with their brand.
500,000
Link clicks
Our microsite and AR filter became digital hotspots.
250,000
People have visited the Avani Tribe microsite
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Let’s build something
amazing together!
Your journey to better engagement and results starts here. Reach out to our team on 0800 772 0022, email hello@makemesocial.co.uk, or fill in the contact form and we’ll get back to you as soon as possible.
What we did for Avani Hotels
Creating a strategy for Avani was like designing a luxury travel experience: it had to be seamless, engaging, and memorable. Leveraging platforms like Facebook, Instagram, and TikTok, we implemented a multi-faceted approach that included:
Paid advertising campaigns
Data-driven, precisely targeted ads helped us maximise reach and drive conversions.
Microsite quiz creation
A sleek, interactive travel quiz to add a gamification feature to the campaign bringing an interactive personalised experience.
AR filter development
Who says hospitality can’t be more fun? Our playful AR filters brought Avani’s vibe directly to users’ fingertips, boosting brand engagement through gamification and trends.
The strategy: A winning formula
Great campaigns don’t just happen, they’re built by our team skilled in brilliant strategies. Here’s the playbook that helped Avani Hotels win big:
From awareness to bookings, we defined measurable outcomes for every stage of the campaign.
We identified their key audience’s demographics, interests, and platform habits for precise targeting.
We invested in the platforms where Avani’s audience actually hangs out, prioritising TikTok, Instagram, and Facebook.
From eye-catching visuals to snappy captions, we delivered content people couldn’t resist interacting with.
A £40,000 budget? No problem. We optimised every penny for maximum impact.
Custom and lookalike audiences gave us razor-sharp precision in reaching potential guests.
With real-time performance monitoring and A/B testing, we kept the campaigns running like a well-oiled machine.
Weekly updates, monthly reviews, and data-packed insights kept everything on track — and everyone in the loop.
Your brand deserves more! Get in touch
Ready to go from good to incredible? Let’s make it happen. Contact our social success specialists on 0800 772 0022 or drop an email at hello@makemesocial.co.uk.
Choose Make Me Social: Your partners in success
Our work with Avani Hotels isn’t just about numbers (though they’re pretty impressive!); it’s about bringing a brand’s story to life in a way that resonates. Let’s create a story worth sharing, together. Get in touch on 0800 772 0022 or drop an email at hello@makemesocial.co.uk.