If you’ve scrolled through social media lately, you’ll know that social media video advertising is everywhere. From 15-second TikToks to YouTube deep dives, the dominance of video isn’t just a passing phase – it’s a full-scale revolution.
It’s not surprising that 87% of marketers have noticed a direct boost in sales from using video. So, what’s driving this explosive growth, and how can your brand get in on the action? Let the experts at Make Me Social break it down.
Don't just post, captivate. Start creating authentic videos that grab attention. Or, even better, let the pros at Make Me Social handle it!
The Power of Video Content
We’re living in the golden age of social media video content. Ever wonder why it’s such a big deal? Take a look at what makes it so special.
Engagement on steroids
Did you know that social media users retain 95% of a message when they see it in a video, versus only 10% when they read it? But this isn’t just about numbers; it’s about the immersive experience videos offer. They combine visuals, sound, and storytelling to create a multi-sensory experience that static images or text simply can’t match.
The algorithm’s best friend
Social media platforms love video content. Algorithms on platforms like Facebook, Instagram, and LinkedIn prioritise video, pushing it to the top of feeds and increasing its visibility.
Search engines also love video content! By including relevant keywords and optimising your video for search, you can boost your website’s visibility.
Versatility and creativity
From behind-the-scenes looks to product demos, tutorials, and user-generated content, videos offer endless possibilities. This versatility allows brands to showcase their personality and connect with their audience on a deeper level.
Shorter attention spans, smarter content
Given that the average attention span is now just 8 seconds (shocking, right?), short-form videos are spot on. Instagram and TikTok are masters at delivering quick, high-impact content. Yet, longer videos remain powerful on YouTube, where they allow for richer storytelling.
Video Content Creation Tips: Ten Rules to Get Started
Feeling inspired but not sure where to begin? Here are some practical tips on creating video content for social media to launch your journey with confidence.
- Set your sights: Clearly define your video goals. Want to boost brand awareness, drive sales, or educate your audience? Aim high!
- Know your audience: Understand your target audience’s preferences, interests, and pain points to create resonant content.
- Choose the right platform: Select the right social media platform. Is it TikTok for quick, catchy content, or YouTube for in-depth tutorials?
- Invest in quality equipment: Invest in a good camera and microphone. Don’t forget the lighting!
- Plan your content: Create a content calendar to maintain consistency and organisation.
- Keep it snappy: As mentioned earlier, people nowadays have a shorter attention span than a goldfish! So, keep your videos concise and engaging.
- Use strong visuals: Enhance your videos with eye-catching graphics, animations, and text overlays.
- Clear Call to Action (CTA): Tell your viewers what you want them to do, whether it’s subscribing or making a purchase. A strong call to action can increase conversions by up to 380%.
- Spread the word, promote: Share your videos on social media, email newsletters, and your website, and engage with your audience.
- Level up with the best: Need a video boost? Let the experts at Make Me Social handle it.
Video Content Ideas to Inspire You
Don’t be afraid to experiment and have fun with video content! Here are some content buckets to begin with:
- Behind-the-scenes: Give your audience a glimpse into your creative process.
- Tutorials and how-tos: Teach your audience something new and valuable.
- Product demos: Showcase your products in action.
- Customer testimonials: Let your satisfied customers do the talking.
- Live streams: Interact with your audience in real-time.
- Short-form videos: Create quick and engaging videos for different platforms.
- Long-form videos: Dive deep into a topic with in-depth videos.
Measuring Success in Video Content Marketing
Metrics matter. To make your videos as effective as possible, monitor their performance. Key metrics to track include:
- Views: The number of people watching your videos.
- Engagement: Likes, comments, and shares.
- Retention rate: How long viewers stick around.
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Pro Tip: Test, Learn, Repeat
Experiment with different formats, lengths, and styles to uncover what resonates best with your audience.
Brands That Are Winning with Video Content Marketing
GoPro
Take the case of GoPro. By leveraging user-generated content – videos shot on their cameras – GoPro has built a community around adventure and excitement. Their social media is filled with incredible, adrenaline-pumping footage, fostering a sense of shared experience and brand loyalty.
Blendtec
Blendtec, a blender company, created the “Will It Blend?” video series where they blend unusual items (think iPhones and marbles). This quirky, engaging content went viral, boosting their brand visibility and sales tremendously.
Duolingo
Duolingo turned their quirky mascot into a TikTok sensation, blending humour with relatable content. Their videos have millions of views, showcasing how creativity and consistency can turn video content marketing into a major success.
@duolingo
Embrace the Video Revolution
As technology continues to evolve, so too will the world of video content. Virtual reality, augmented reality, and artificial intelligence are poised to revolutionise the way we create and consume video.
Feeling a little lost with all this information? Don’t sweat it, contact us: call our team on 0800 772 0022 or drop a line at hello@makemesocial.co.uk.
